LibGuides: Music Management: Managing &amp; Marketing

In case you missed them, our Top Resources have information on these topics and more!

Books in the Allen Library (selections)

Artist Management for the Music Business by Paul Allen
Call Number: ML3790 A34 A7 2015 [Allen shelves]
Includes key industry insights, exclusive planning guidance, management tools, and strategies for a successful career.
Managing Artists in Pop Music by Mitch Weiss and Perri Gaffney
Call Number: ML3790 W42 M3 [Allen shelves]
Publication Date: 2012
Uses real-life stories to demonstrate how to acquire clients, negotiate contracts, develop image, administer taxes and finances, and deal with promoters, media, attorneys, and unions.
Managing Your Band by Stephen Marcone and David Philp
Call Number: ML3790 M33 M3 2017 [Allen shelves]
Comprehensive guide to artist management. Covers dive bars and festivals, branding and merchandising, marketing and publicity, publishing, licensing, rights, contracts, and more.

Search subjects in the catalog:

...or browse the shelves:

The Cycle: A Practical Approach to Managing Arts Organizations by Michael M. Kaiser and Brett E. Egan
Call Number: PN1584 K35 C93 [Allen shelves]
Publication Date: 2013
Examines the cycle of marketing, participation, and reinvestment of resources that allows organizations to sustain creativity, pay the bills, and have fun doing so!
Grant Writing by Rekha S. Rajan and Daniel Tomal
Publication Date: 2015
Online access only.
Covers the entire process, from finding a grant to developing and completing a proposal.
Introduction to Arts Management by Jim Volz
Call Number: PN2053 .V63 2017 [Mortensen shelves]
Guide to managing a performing or visual arts organization. Includes practical processes and tools for strategic planning, marketing, fundraising, and finance.
Orchestra Management Handbook by Travis Newton
Call Number: ML3790 N49 O7 2022 [Allen shelves]
Practical strategies, tools, and resources for orchestra management, always with an emphasis on building relationships. Features case studies of innovative practices being undertaken at orchestras across the country.

Search subjects in the catalog:

...or browse the shelves:

Call number	Subject
HD 28 – HD 70	Management (general)
HG 177	Grants and fundraising
NX700 – NX770	Arts patronage and administration
PN 1560 – PN 1590	Performing arts management
PN 2291 – PN 2293	Theatre management

Entertainment Public Relations by Carol Ames
Call Number: PN1590 A9 A43 2016 [Allen shelves]
Public relations strategies, tactics, and tools in each segment of the entertainment industry, including movies, music, TV, video games, and more.
Music Marketing for the DIY Musician by Bobby Borg
Call Number: ML3795 B674 M8 [Allen shelves]
Publication Date: 2014
A proactive, step-by-step guide to producing a fully integrated, customized, low-budget plan of attack for artists marketing their own music.
Social Media Promotion for Musicians by Bobby Owsinski
Call Number: ML3790 O87 S63 2020 [Allen shelves]
Insider tips and tricks to help you gain more fans and followers, increase your views, and grow your ticket and merch sales.

Search subjects in the catalog:

...or browse the shelves:

Know of a resource you think should be added to this guide? Let us know!

Want to suggest we purchase something new? Contact Tracey Rudnick (rudnick@hartford.edu).