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Music Management: Managing & Marketing


On this page, you'll find resources for building your management and marketing skills.
In case you missed them, our Top Resources have information on these topics and more!

Jump to: Managing Artists | Managing Organizations | Marketing

Managing Artists

Books in the Allen Library (selections)

Find more books about managing musicians

Search subjects in the catalog:

Music trade
Music trade > Vocational guidance
Popular music > Vocational guidance

...or browse the shelves:

Call number Subject
HD 28 – HD 70 Management (general)
ML 3790 Music trade (general)
ML 3795 Vocational guidance

Managing Organizations

Books in the Libraries and online (selections)

Find more books about managing arts organizations

Search subjects in the catalog:

Arts fund raising
Arts > Management
Performing arts > Management

...or browse the shelves:

Call number Subject
HD 28 – HD 70 Management (general)
HG 177 Grants and fundraising
NX700 – NX770 Arts patronage and administration
PN 1560 – PN 1590 Performing arts management
PN 2291 – PN 2293 Theatre management

Marketing

Books in the Allen Library (selections)

Find more books about marketing

Search subjects in the catalog:

Arts publicity
Internet marketing
Music publicity
Performing arts > Marketing
Performing arts > Public relations
Social media > Marketing
Sound recordings > Marketing

...or browse the shelves:

Call number Subject
HF 5412 – HF5415 Marketing (general)
ML 3790 Music trade (general)
ML 3795 Vocational guidance
P 90 Communication & mass media

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